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Cookie policy

What are cookies?

Our website, like most websites you visit, uses cookies and other similar technologies described below (“cookies” in this policy) for the purposes described in the section “How do we use cookies?”


Cookies are text files embedded on a website containing small amounts of information that are downloaded to the user’s device when you visit a website or that are embedded on a website. On each subsequent visit, the cookies are sent back to the website where they were created or to another website that recognizes the particular cookie. Cookies are useful because they allow the website to recognize the user’s device over a longer period of time and to remember the user’s actions and settings (such as login information, language, font size and other visual settings).

To the extent possible, the Site uses security measures to prevent unauthorized access to our cookies and similar technologies. The unique identifier ensures that only we and/or our authorized service providers have access to the cookie data.

This website can set the following cookies:

  • Functional cookies. These cookies are necessary for you to be able to navigate the website and use its functions. Without these cookies, we cannot provide the services you request, such as shopping cart functionality.
  • Google Analytics cookies. These cookies are used to obtain visit statistics of our website. We use this information to improve website performance and advertising efforts.
  • Targeted advertising tool cookies. These cookies are used to increase the effectiveness of advertising and to display advertisements that are likely to be of most interest to you.
  • Third-party service provider cookies. Cookies can be set by the following third-party services used on this website: Facebook “Like” button, YouTube videos. Some of these cookies may be used to track your activities on other websites and we cannot control them because these cookies are not set by our website.

Web beacons

Web beacons (also called web beacons, pixel tags, or transparent GIFs) are typically transparent graphic images placed on a website or in an electronic mail message. Web beacons are used together with cookies to study the interaction of website visitors with the website, as well as to record their activities on the website, allowing the creation of segment categories and behavioral patterns, or to display targeted advertisements. We (or third parties we use) use beacons to obtain information such as the IP address of the computer where the website page on which the beacon appears was downloaded, the URL of the page on which the beacon appears, the time the page on which the beacon is placed was viewed, as well as the type of web browser used to view the page.

IP addresses and URLs

An IP address is a unique identifier used by certain electronic devices to identify each other and communicate over the Internet. When you visit our website, we (or the third parties we use) may see the IP address of the device you use to connect to the Internet through the use of a web beacon.

We (or the third parties we use) only use the redacted part of the IP address to determine the broader physical location of the device, meaning that we cannot determine your exact location. This helps us understand which geographic regions (eg city, province, country – eg Slau in the UK) our website visitors come from, to change the way we present our website to them and to improve the services we provide or tailor our marketing content. If we want to collect your precise location data for advertising purposes, we first get your consent.

A URL (Uniform Resource Locator) is a unique identifier or address for each Internet resource. Basically, it is the address of the website you are visiting. We use this information to see which websites and pages are visited and how you navigate our website.

Device identifiers

Device identifiers are unique numbers assigned to a smartphone or similar portable device that can access the Internet. We use device identifiers for the same purposes we use cookies as described in this policy.

Obtaining a fingerprint of the device

Device fingerprinting is a way to combine device-specific characteristics, such as the operating system it uses, the type and version of web browser, language settings, and IP addresses, which are used together to identify unique devices. Regarding the use of fingerprinting, we use it for the same purposes as we use cookies.

How do we use cookies?

We use different types of cookies on our website for the following purposes.

Some of these cookies are placed by us, while others are placed by third parties (such as media platforms, advertising and analytics providers, etc.).

You can receive additional information about individual cookies used and third parties that set cookies on this website in your web browser, as well as on the Cookie Acceptance Portal https://www.youronlinechoices.com/lv/.

Necessary cookies. These cookies are necessary for the operation of our website, to enable its basic functions and to keep the website secure, as well as to allow us to manage the network. They are sometimes called “necessary” or “essential” cookies. Without these cookies, the website cannot function properly. The most typical examples are cookies, which allow us to remember the settings you have made about accepting cookies and to provide network load balancing; allow you to log into secure areas of the website and access user accounts or online forms; use the shopping cart; use e-billing services and download discount coupons.

Functionality and analytical cookies. These cookies relate to either functionality or analytics information. They are used to improve website performance and browsing efficiency, to make the website browsing experience more personal, and to analyze website traffic and usage.

Analytics cookies allow us to recognize and count visitors and see how visitors move around the website. They help us understand and measure how you interact with the website, collect statistical data about website visitors to better understand them and improve the website, for example by ensuring that users can easily find what they are looking for. Analytics cookies also allow us to test new website content, features or interactions so that we can provide the best experience when visiting the website and its visual appearance.

Functionality cookies are used to improve what you can do on our website. For example, to make your visit to the website better and more convenient for you, to provide the best possible website design, layout and content, and to enable the website to remember the choices you have made between sessions. This allows us to improve and personalize the content we show you, to greet you by name, and to remember the settings you’ve made (such as your language or region).

In addition, certain third-party cookies are necessary for the operation of certain functions embedded in the website. These cookies are placed by third parties only when you interact with certain website features. Provided that consent is required in your country, at each point on our website where it is applicable, you will be informed that the relevant third party will place cookies on your device and that by clicking on the relevant feature, you indicate that you consent to this a third party may place cookies. If you choose not to allow these cookies, you may not be able to use the feature in question. These cookies cannot be managed through our Cookie Acceptance Portal, but can be prohibited and deleted by changing your web browser settings as explained below.

An example of how cookies are used in this way is Youtube, which we use to display videos on the website, ie Youtube places cookies on your device when you click on a Youtube video that you want to play. Note that when playing YouTube videos on our website, we use “enhanced privacy mode” to prevent the user’s device from accepting cookies that track the interests of video viewers, namely personally identifiable cookie information stored by YouTube.

Similarly, our website may use certain media sharing features, such as the Facebook Like button, the Twitter Tweet button, or the LinkedIn Share button, to allow you to share pages on social media. in networks and publish comments, etc. These features may collect your IP address and information about what pages you have visited on our website and place cookies on your device or use similar technologies to enable the feature to function properly. These third parties may place cookies only when you interact with a specific feature of the website. We have no control over how these social networks collect and use your personal information, nor whether the social network’s privacy policy applies to them (you can consult the respective privacy policy of a particular social network on its website or by using the links provided on on our Cookie Acceptance Portal).

Advertising cookies. These cookies are used to promote our products, brands or services, for example to show you ads that best match your interests based on your online activities (also known as personalized ads or behavioral targeting), or to prevent that the same ads keep repeating.

This category of cookies allows us to collect information from the various websites you visit in order to record your visit to our website; which pages you viewed and links you opened; the emails you viewed from our brand and the links you clicked on in the email to track your online activities on your computer, mobile device or other devices you use, including information about what mobile apps you use.

We use this information to try to predict which advertisements for our products or brands you may be most interested in and to make our website and the advertising displayed on it or on other websites more relevant to you.

We also use these category cookies to include you in the same group with those customers with whom you have similar interests (eg by age, gender, interest category) (these customers are also called “audience”). Generally, in this process you are not an identifiable person, but only an individual who has shown an interest in a product through a browser. We may combine this with other information, such as the products you purchase in an online store, or information you provide directly to us when you create a user account on our websites, or information about your browsing history.

By using advertising cookies, we can:

  • learn about the trends, habits or individual indicators of a group of consumers who all behave in a similar way;
  • show you personalized advertisements on our website or other websites you visit;
  • find other people with whom you share similar interests, personality traits or behavior patterns among people already in a particular interest group, so that we can reach more potential customers by showing them relevant ads.

We work with third-party service providers (eg, Google, Facebook, and Amazon) who may use cookies, web beacons, and other storage technologies to collect or receive information from our website. These third parties use this information to assist us with the advertising activities described above, including targeted advertising, and to provide us with evaluation services and reporting on the success of advertising campaigns conducted through our websites and other Internet sites.

If you turn off these cookies, you will see fewer targeted, behaviorally targeted ads; but that doesn’t mean you won’t see any ads at all. Even if you opt out of receiving behaviorally targeted ads, you will still be shown ads about our products or brands based on the content of the relevant websites you visit (these are called “contextual ads”).

If you are interested in learning more about behavioral advertising and cross-device linking, you may find it helpful to visit the Network Advertising Initiative’s website at https://www.networkadvertising.org/understanding-online-advertising/.

In general, when we provide information to our third-party partners about how you use our website, we do not share with them any personally identifiable information obtained through cookies placed on our website.

Information on how we process personal data is available in our Privacy Notice.

How can you control cookies?

Cookie Consent System: In the European Economic Area and the United Kingdom: Except where reasonably permitted by applicable law, we place cookies after we have obtained your consent via the cookie banner visible when you first use our website, or through the Cookie Acceptance Portal, which is permanently available on our website, or through the relevant web browser settings (see below for details). Note that certain functions embedded in the website may require the acceptance of third-party cookies. These cookies are only accepted when you interact with the features. Anywhere on our website where they apply, you will be informed that the relevant third party will place cookies on your device and that by clicking on the relevant feature you are indicating that you consent to that third party placing cookies.

Cookie opt-out system: In countries outside the European Economic Area or the United Kingdom: unless prohibited by your country’s law, we place cookies when you visit our website, but you can opt-out of cookies at any time by using the Cookie Acceptance Portal , or by changing your web browser settings (see below for details).

Website accepting cookies. We provide a “Cookie Acceptance Portal” tool on this website.”) https://www.youronlinechoices.com/. You can change the cookie acceptance settings at any time (except for the mandatory cookies, including those necessary for the transmission of communications and for the proper functioning of the website) by clicking on the corresponding buttons on the Accept Cookies portal. The cookie acceptance portal is available on the website whenever you visit it, but there may be situations when it is not available (for example, if the server is down, if an operational error has occurred, or if you have disabled JavaScript, etc.). In this case, you can change the cookie acceptance settings in your web browser as described below.

Your browser. You can change the acceptance of cookies by changing the relevant browser settings. Most web browsers accept cookies, but you can usually adjust your web browser settings to refuse to accept new cookies, disable existing cookies, or have your browser notify you when new cookies are sent to your device. To do this, follow the instructions in your browser (usually under Help, Tools, Settings or Edit). In addition, some third parties have additional opt-out add-ons that you can enable in your browser, for example, see Google’s browser add-on for Google Analytics https://tools.google.com/dlpage/gaoptout/ .

Your mobile phone. You can adjust your settings to accept or opt-out of receiving personalized, behaviorally-targeted advertising on your mobile phone or similar device – usually in the Settings menu. (For example, on an iOS device: go to Settings – Privacy – Advertising – Limit Ad Tracking.) Similarly, on an Android device: go to the Settings menu – Google – Ads – Opt out of interest-based ads

Note that the opt-out of cookies described above will only apply to the specific web browser or device from which you opt-out, which means that you will need to opt-out of cookies on all web browsers and devices you use to browse this website.

In addition, disabling cookies or their category does not delete cookies from your device; you will have to do this yourself by taking appropriate actions in the browser. Note that if you choose to delete all cookies, your “opt-out cookie” will also be deleted, and you will need to opt-out of all cookies again if you still do not wish to receive certain categories of cookies.

You can visit http://www.attacat.co.uk/resources/cookies/how-to-ban or https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options for more information.

How long are cookies stored?

Cookies used on our website are stored for a maximum of 13 months. Session cookies expire immediately after you end your browsing session on our website.

Changing the settings for the use of cookies

Information about any changes to how we use cookies on this website will be published on the Cookie Acceptance Portal.

If necessary, we also reflect these changes in our cookie policy and update it regularly. In the event of material changes to our cookie policy, we will take appropriate steps to notify you. Always make sure you are familiar with the latest version of the cookie policy available on the website.

How to contact us?

If you have any questions about this statement or how we use cookies, contact us: info@krauss.lv

Our professional team will be happy
to answer all your questions!